A product motion identity for the AI Assistant, designed to carry brand personality while remaining clear inside everyday digital-service flows.
01 · Intent
The icon needed to communicate intelligence, national character, and assistant presence in a single glance. The direction abstracted a UAE falcon into a calm, product-native mark that could sit naturally inside TAMM's AI experience.
02 · Challenge
The approved visual relied on glows and non-vector effects, but the final asset needed to work reliably across supported devices. I rebuilt the icon frame by frame using radial gradients and custom vector shapes, preserving the seamless organic falcon form while making it implementation-ready.
03 · Behavior
The motion needed to grow naturally from the TAMM logo into an AI presence that could think, load, and request attention. The same icon language supports background processing moments, subtle loading loops, and higher-signal prompts when the assistant has something useful to offer.
snippets from the research phase
work in progress variations of the AI Assistant orb
The icon can activate at the right moment to draw attention to AI support when a user may need help on the current page.
A calm looping state communicates that the assistant is working in the background, making waiting time feel intentional and understood.
The animation is modular, with clear start, loop, and end states so the interface can precisely signal when AI is loading and when a response is ready.
Tags
Motion Identity
A TAMM AI Assistant icon built to feel clear, intelligent, and responsive across product moments. From research sketches and falcon-inspired form studies to modular front-end motion states, the system gives the assistant a recognizable presence while supporting attention, loading, and thinking behaviors.
Omar Mokhtar · Portfolio